| This is a temporary post until March 2022.
The Market Intelligence Manager (MIM) post sits within the Marketing Team, within Product Management and Marketing (PM&M). The purpose of the team is to be the voice of the customer, providing evidence for business decisions and to help identify business opportunities and risks.
The MIM post reports to the Senior Marketing & Intelligence Manager.
The job exists to provide market intelligence and marketing support to the Public Weather Service team to ensure the planned discovery projects for this financial year can be completed efficiently and effectively. |
Job Responsibilities
| Scope and undertake in house market research projects utilising appropriate tools as required. | |
| Scope and commission external suppliers to deliver projects to brief and on budget to agreed outcomes. | |
| Develop insight and summarise as input to papers for the Customer Group. | |
| Advise others on best practice so they can undertake their own market research projects. | |
| Review analytics data and develop and communicate regular reports. | |
| Undertake tactical implementation of related marketing activities including support in the development and delivery of products and services and writing and implementation of communication plans |
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Essential Criteria
| Wide experience of designing effective market research briefs and undertaking market research projects utilising a variety of information gathering and analysis techniques, both qualitative and quantitative. | |
| Experience of commissioning and managing market research agencies to deliver market research projects | |
| Able to link complex sets of analytics data and wider information, identify and communicate the “story” and deliver well defined and considered recommendations | |
| Experience of undertaking tactical implementation of marketing activities including product development and communications | |
| Evidence of forming effective working relationships with staff and customers at all levels, with the ability to constructively challenge others for the benefit of the organisation | |
| Excellent organisation and co-ordination skills with the ability to effectively manage multiple tasks at the same time | |
| Able to present information in an organised and systematic way through effective interpersonal skills, communication, consultation and facilitation. |
Desirable Criteria
| Experience of using Questback | |
| A broad understanding of Public Sector procurement processes | |
| An understanding of the broader external environment | |
| A market research qualification |